TARGET AUDIENCE

Outbound Travel

Singles; Young Married; Honeymooners-to-be; Families; Business Travelers.

Accordingly:

  1. On the B2C level: The exhibition will be a platform for visitors to organize their travels and purchase their tickets or destination packages in addition to travel assistance policies.
  2. On the B2B level:
  • Tour operators would be encouraged to market new destinations.
  • Banks and airlines could benefit from creating special “double air miles” promotions for tickets purchased during the event.

Inbound Travel

  • Luxury & Leisure travelers.
  • Meetings, Incentives, Conferences & Exhibitions (MICE) industry: for Lebanon per se, and for Lebanon as a regional hub.