Singles; Young Married; Honeymooners-to-be; Families; Business Travelers.
- On the B2C level: The exhibition will be a platform for visitors to organize their travels and purchase their tickets or destination packages in addition to travel assistance policies.
- On the B2B level:
- Tour operators would be encouraged to market new destinations.
- Banks and airlines could benefit from creating special “double air miles” promotions for tickets purchased during the event.
- Luxury & Leisure travelers.
- Meetings, Incentives, Conferences & Exhibitions (MICE) industry: for Lebanon per se, and for Lebanon as a regional hub.